![]() ![]() The senior vice president of the Real Estate Board of New York, Marolyn Davenport, said she would support the bill, but she added that she didn’t think the new rules would “change the landscape of the city enormously.” “Sidewalk shed advertising would still be very limited under this bill. We should have strict standards for it and the city should get a fee for folks to be able to do that.” “We understand the reality - that people are going to advertise” on the sheds, she said. Katz, who is running for comptroller and is chairwoman of the land use committee, said she is trying to make sure the ads only end up in “appropriate” areas. The council bill would confine the advertisements to commercial and manufacturing zones. “People left up their construction sheds longer than they needed to. In the past few years, she said, scaffolding companies have begun extending the heights of their sheds so they can hold larger advertisements. ![]() “I think you could eventually end up with a city that is totally covered in advertising from head to toe. Vanessa Gruen, the director of special projects at the Municipal Art Society of New York, a nonprofit organization that works to ensure the city is “livable,” said she fought against the illegal ads and will fight Ms. Last winter there were 5,160 sidewalk sheds in the city, up from 3,471 in the winter of 2003. In January, the buildings department announced a pilot program to crack down on building owners and outdoor advertising companies that post illegal ads on sidewalk sheds, and last year, the president of Manhattan, Scott Stringer, launched a campaign to end the practice, saying “we’ve had enough of illegal black market advertising in our city.” The commissioner of the Department of Buildings, Patricia Lancaster, will determine the permit’s price tag, the bill states. Katz said the new permits could be “a very good revenue source” for the city but said she could not estimate how much the permit system would pull in. The city could soon end a ban on advertising displays on scaffolding and, according to the proposal’s sponsor, turn the ubiquitous eyesores into municipal moneymakers.Ī new City Council bill, introduced yesterday by Council Member Melinda Katz of Queens, would create a new permit building owners could purchase that would allow them to lease wall space on “sidewalk sheds,” the wraparound paneling that clads scaffolding on its lowest walkway, to advertisers. ![]()
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